![]() Sent to targeted recipients or email subscribers. Although certain types of drip campaigns allow for some flexibility in the sequence order, in general, drip campaigns follow a set schedule. A drip campaign consists of a number of messages sent in a pre-defined order, always starting from the first message, and every time a new person enters the triggered email sequence. A triggered sequence of emails/series of automated emails. Let’s break down this definition piece by piece. ![]() While all of these definitions are solid on their own, I’ve combined the best characteristics of each into one: _A drip campaign is a triggered sequence of emails sent on a pre-defined schedule to targeted recipients or email subscribers to achieve a specific result._ Neil Patel refers to them as: _“ a series of triggered marketing emails to potential customers.”_Īnd finally, Sujan Patel explains the concept of drip campaigns this way: _“A drip campaign is simply a series of automated emails that are sent to targeted users, ultimately designed to sell the recipient on something.”_ ![]() For example, Joe Stych from Zapier defines drip campaigns as: _“ a set of marketing emails that will be sent out automatically on a schedule.”_ Marketers agree on the general concept of a drip campaign, but use varying definitions to describe it. Here’s a detailed breakdown of what drip campaigns are, why they work, and how you can implement them in your business, along with a few common misconceptions along the way. JWhat is a Drip Campaign? Definition, Data, and Misconceptions
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